QUESTION: What is the most successful method of making contact with FSBOs?

QUESTION: What is the most successful method of making contact with FSBOs?
(Sent in by Valerie K. of Memphis Tennessee)

ANSWER: Numbers don’t lie but emotions sometimes will. Making sound decisions on how to grow your business can be made by either looking at the numbers or doing what feels best. Unfortunately I’ve seen too many new and experienced agents make bad business decisions based on their feelings instead of studying the numbers. As odd as it may sound many agents are more willing to spend their hard-earned money for a quick fix to growing their business instead of investing the time necessary evaluating different solutions.

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